Business
Lulus is a digitally native women's fashion brand focused on occasion wear, dresses and accessible contemporary apparel.
Lulus' revenue contracted again and losses persisted, but free cash flow turned slightly positive as the online fashion retailer reduced spending.
The read at a glance✓ Audited against SEC data
- Growth — Revenue declined 10.6%Watch
- Profitability — The net loss narrowed from $55.286M to $13.713MOK
- Cash flow — Free cash flow declined 20.9% to $1.029M from $1.301MWatch
- Margins — Operating margin expanded 1211 bps to -4.47%OK
- Accounting — Cash stabilization without revenue recoveryWatch
- Insiders — 0 purchases and 0 salesNote
Where the revenue comes from
Fiscal 2025, as Lulu's Fashion Lounge Holdings, Inc. reports it. History and quarterly detail are in the app.
- Stored Value Gift Cards And Store Credits$4.8M
Leadership changes
From Lulu's Fashion Lounge Holdings, Inc.'s own filings, the day they're filed.
- Heidi Crane · Chief Financial Officer · appointmenteff. 2026-02-04
- Heidi Crane · Chief Financial Officer · appointmenteff. 2025-10-13
- David McCreight · director · departureeff. 2024-09-03
Latest filings
- 10-Q · Quarterly report2026-08-12
- 8-K · Company announcement2026-08-12
- 8-K · Company announcement2026-08-06
- 8-K · Company announcement2026-07-31
- 8-K · Company announcement2026-07-14
In the full recordFree for 14 days
- What changed🔒
- Insider signal🔒
- Growth quality🔒
- Margins & accounting🔒
- Capital allocation🔒
- Real risks🔒
- The long arc🔒
- Company history🔒
- The filings, readable — with what changed vs the prior year highlighted🔒
- Full financial statements, industry-aware, sources cited throughout🔒
- Forensic score history & components — the trend, not one year🔒
- Ownership: insider buys/sells, clusters, activist stakes🔒
- Ana — ask about Lulu's Fashion Lounge Holdings, Inc., every answer cited to the official filings🔒
Every figure comes from the company's filings, and analysis whose figures don't match SEC data is rejected before publication.
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