Business
The Company's reportable segments, which are discussed in greater detail below, are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations.
HARLEY-DAVIDSON, INC.: Revenue declined 13.1% to $3.604B from $4.148B. Net income declined 25.6% to $338.738M from $455.357M. Free cash flow declined 52.1% to $415.243M from $867.27M. Operating margin expanded 69 bps to 10.73%. HARLEY-DAVIDSON, INC.'s principal statistical and annual-change screens add no overriding warning to the reported profit and cash-flow record.
The read at a glance✓ Audited against SEC data
- Growth — Revenue declined 13.1%Watch
- Profitability — Net income declined 25.6% to $338.738M from $455.357MWatch
- Cash flow — Free cash flow declined 52.1% to $415.243M from $867.27MWatch
- Margins — Operating margin expanded 69 bps to 10.73%OK
- Accounting — No overriding statistical warningNote
- Insiders — 4 purchases and 7 salesOK
Where the revenue comes from
Fiscal 2025, as HARLEY-DAVIDSON, INC. reports it. History and quarterly detail are in the app.
- HDMC$3.6B
- LiveWire$25.7M
Leadership changes
From HARLEY-DAVIDSON, INC.'s own filings, the day they're filed.
- Luke Mansfield · Chief Commercial Officer · departureeff. 2025-12-31
- Jagdish Krishnan · Chief Commercial Officer · departureeff. 2025-12-31
- Daniel J. Nova · Directors · appointmenteff. 2025-09-15
Latest filings
- 10-Q · Quarterly report2026-08-05
- 8-K · Company announcement2026-07-23
- 8-K · Company announcement2026-06-26
- 8-K · Company announcement2026-05-28
- 10-Q · Quarterly report2026-05-06
In the full recordFree for 14 days
- What changed🔒
- Insider signal🔒
- Growth quality🔒
- Margins & accounting🔒
- Capital allocation🔒
- Real risks🔒
- The long arc🔒
- Company history🔒
- The filings, readable — with what changed vs the prior year highlighted🔒
- Full financial statements, industry-aware, sources cited throughout🔒
- Forensic score history & components — the trend, not one year🔒
- Ownership: insider buys/sells, clusters, activist stakes🔒
- Ana — ask about HARLEY-DAVIDSON, INC., every answer cited to the official filings🔒
Every figure comes from the company's filings, and analysis whose figures don't match SEC data is rejected before publication.
14-day free trial, no credit card. For research purposes only; not investment advice.