← Research LibraryThe BriefFY2025 10-K · headline figures audited against SEC data
Crocs' brand strength was offset by a HEYDUDE loss and sharp margin compression.
The read at a glance✓ Audited against SEC data
- Business mix — Crocs Brand and HEYDUDENote
- Revenue — $4.04B, -1.5%Watch
- Net income — ($81.20M)Watch
- FCF — $659.20M, -28.6%Watch
- Buybacks — $582.32MNote
- Altman/Beneish/EQ — Grey Z; clean M/EQNote
- Insiders — 3 purchases / 3 salesNote
Business
Crocs reports Crocs Brand and HEYDUDE Brand segments.
Where the revenue comes from
Fiscal 2025, as Crocs, Inc. reports it. History and quarterly detail are in the app.
- Crocs Brand$3.3B
- HEYDUDE Brand$714.8M
Leadership changes
From Crocs, Inc.'s own filings, the day they're filed.
- Susan Healy · Chief Financial Officer · departureeff. 2025-08-28
- Susan Healy Resignation On · Chief Financial Officer · departureeff. 2025-08-28
- Anne Mehlman · Chief Financial Officer · appointmenteff. 2024-06-03
Latest filings
- 8-K · Company announcement2026-07-30
- 10-Q · Quarterly report2026-07-30
- 8-K · Company announcement2026-06-10
- 10-Q · Quarterly report2026-04-30
- 8-K · Company announcement2026-04-30
In the full recordFree for 14 days
- What changed🔒
- Insider signal🔒
- Growth quality🔒
- Margins & accounting🔒
- Capital allocation🔒
- Real risks🔒
- The long arc🔒
- Company history🔒
- Main tension🔒
- The filings, readable — with what changed vs the prior year highlighted🔒
- Full financial statements, industry-aware, sources cited throughout🔒
- Forensic score history & components — the trend, not one year🔒
- Ownership: insider buys/sells, clusters, activist stakes🔒
- Ana — ask about Crocs, Inc., every answer cited to the official filings🔒
Every figure comes from the company's filings, and analysis whose figures don't match SEC data is rejected before publication.
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