Business
Cricut, Inc.: our business model is characterized by strong user engagement and diversified sales across product categories.
Revenue decreased 0.5% to $708.8M, while Net income increased 22.1% to $76.7M.
The read at a glance✓ Audited against SEC data
- Scale — FY2025 revenue $708.8MOK
- Profitability — Net income $76.7MOK
- Cash generation — Free cash flow N/ANote
- Accounting — Formula-grey distress score · no manipulation flag · earnings quality safeNote
- Insiders — 0 buys; 38 sells in 365 daysNote
- Capital — dividends paid were $202.1M; share repurchases were $24.7MNote
Where the revenue comes from
Fiscal 2025, as Cricut, Inc. reports it. History and quarterly detail are in the app.
- Products Member$381.4M
- Platform$327.4M
- Connected machines$192.4M
Leadership changes
From Cricut, Inc.'s own filings, the day they're filed.
- Don Olsen · General Counsel · departureeff. 2025-04-29
- Heidi Zak · Chief Executive Officer · appointment
Latest filings
- 10-Q · Quarterly report2026-08-05
- 8-K · Company announcement2026-08-04
- 8-K · Company announcement2026-06-04
- 10-Q · Quarterly report2026-05-06
- 8-K · Company announcement2026-05-05
In the full recordFree for 14 days
- What changed🔒
- Insider signal🔒
- Growth quality🔒
- Margins & accounting🔒
- Capital allocation🔒
- Real risks🔒
- The long arc🔒
- Company history🔒
- The filings, readable — with what changed vs the prior year highlighted🔒
- Full financial statements, industry-aware, sources cited throughout🔒
- Forensic score history & components — the trend, not one year🔒
- Ownership: insider buys/sells, clusters, activist stakes🔒
- Ana — ask about Cricut, Inc., every answer cited to the official filings🔒
Every figure comes from the company's filings, and analysis whose figures don't match SEC data is rejected before publication.
14-day free trial, no credit card. For research purposes only; not investment advice.