Business
Booking Holdings runs online travel and related services, with merchant revenue, agency revenue, and ads and other revenue as the main reported revenue rows.
Booking Holdings grew revenue and cash flow while buybacks and debt stayed material.
The read at a glance✓ Audited against SEC data
- Business mix — Merchant, agency, ads and otherOK
- Revenue — $26.92B, +13.4%OK
- Operating income — $8.83BOK
- FCF — $9.09B, +15.1%OK
- Capital return — $6.44B buybacks; $1.25B dividendsNote
- Altman/Beneish/EQ — Safe Z; M/EQ absentNote
- Insiders — 0 purchases / 29 salesWatch
Where the revenue comes from
Fiscal 2025, as Booking Holdings Inc. reports it. History and quarterly detail are in the app.
- Merchant revenues$17.8B
- Agency revenues$8.0B
- Advertising and other revenues$1.2B
Leadership changes
From Booking Holdings Inc.'s own filings, the day they're filed.
- Caroline Sullivan · President · appointmenteff. 2026-04-29
- Ewout L. Steenbergen · President · appointmenteff. 2024-03-15
- Ewout L. Steenbergen · President · appointmenteff. 2024-03-15
Latest filings
- 10-Q · Quarterly report2026-08-04
- 8-K · Company announcement2026-08-04
- 8-K · Company announcement2026-06-02
- 8-K · Company announcement2026-05-11
- 8-K · Company announcement2026-05-07
In the full recordFree for 14 days
- What changed🔒
- Insider signal🔒
- Growth quality🔒
- Margins & accounting🔒
- Capital allocation🔒
- Real risks🔒
- The long arc🔒
- Company history🔒
- Main tension🔒
- The filings, readable — with what changed vs the prior year highlighted🔒
- Full financial statements, industry-aware, sources cited throughout🔒
- Forensic score history & components — the trend, not one year🔒
- Ownership: insider buys/sells, clusters, activist stakes🔒
- Ana — ask about Booking Holdings Inc., every answer cited to the official filings🔒
Every figure comes from the company's filings, and analysis whose figures don't match SEC data is rejected before publication.
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