Business
Apple sells hardware, software, and services across iPhone, Mac, iPad, wearables, accessories, and Services.
Apple grew sales and earnings, but cash flow lagged the profit jump.
The read at a glance✓ Audited against SEC data
- Business mix — iPhone, Services, Mac, iPad, wearablesOK
- Revenue — $416.16B, +6.4%OK
- Net income — $112.01B, +19.5%OK
- FCF — $98.77B, -9.2%Watch
- Buybacks — $90.71BNote
- Altman/Beneish/EQ — Grey Z; clean M/EQNote
- Insiders — 0 purchases / 11 salesWatch
Where the revenue comes from
Fiscal 2025, as Apple Inc. reports it. History and quarterly detail are in the app.
- Americas$178.4B
- Europe$111.0B
- Greater China$64.4B
- Rest of Asia Pacific$33.7B
- Japan$28.7B
Leadership changes
From Apple Inc.'s own filings, the day they're filed.
- John Ternus · Chief Executive Officer · appointmenteff. 2026-09-01
- Tim Cook · Chief Executive Officer · departureeff. 2026-09-01
- Ben Borders · Principal Accounting Officer · appointmenteff. 2026-01-01
Latest filings
- 10-Q · Quarterly report2026-07-31
- 8-K · Company announcement2026-07-30
- 10-Q · Quarterly report2026-05-01
- 8-K · Company announcement2026-04-30
- 8-K · Company announcement2026-04-20
In the full recordFree for 14 days
- What changed🔒
- Insider signal🔒
- Growth quality🔒
- Margins & accounting🔒
- Capital allocation🔒
- Real risks🔒
- The long arc🔒
- Company history🔒
- Main tension🔒
- The filings, readable — with what changed vs the prior year highlighted🔒
- Full financial statements, industry-aware, sources cited throughout🔒
- Forensic score history & components — the trend, not one year🔒
- Ownership: insider buys/sells, clusters, activist stakes🔒
- Ana — ask about Apple Inc., every answer cited to the official filings🔒
Every figure comes from the company's filings, and analysis whose figures don't match SEC data is rejected before publication.
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